Believe in better®

4moms® have a mission to develop dramatically better juvenile products and build a great company. Dramatically better products redefine the most important attribute in their category. Great companies care about more than financial success.

Based in Pittsburgh, USA, this consumer technology company leverages robotics, technology and innovative design to disrupt and redefine exiting categories. The company has already transformed the baby gear industry with product like the 4moms mamaRoo infant seat that replicates the bouncing swaying motions parents make when soothing their babies.



Keeping babies happy and safe since 2005, Australian brand AIRWRAP™ are market leaders and the number one choice in breathable cot bumper alternatives.

Featuring breathable mesh, either with or without a soft cotton muslin outer, Airwrap is safer than a bumper as it is free from bumper ties and has unique vented corners to encourage better airflow. It's adjustable panelled construction allows excellent fit across a wide range of cots and cotbeds.

Now available in a range of colours and prints to co-ordinate with nursery décor.


Baby Jogger design strollers, but they're also parents. They're inspired by their children and by ingenious solutions to everyday problems. Their strollers are designed with parents in mind.

In 1984 Baby Jogger created the first jogging stroller to solve a problem active parents were facing: how does one keep jogging with a toddler? In the years since, they've moved far beyond joggers. Today's parents are trying to do more than ever with their children. They want to be in more places and see more things, and our strollers are designed to keep pace with them. From strollers that fold into your hand to strollers that adapt to your growing family—they've got you covered.

Baby Jogger feel inspired and energized by creating solutions that allow you to more easily get out into the world and experience it all with your family.



Where innovations are born

Baby Patent brings innovation to your home with revolutionary products designed to enrich and simplify your life. We believe that even the tiniest tots deserve the biggest technology – that is why we created a brand whose products simplify through innovation.

Baby Patent is committed to creating next generation innovation for the next generation, starting with the unique 3-in-1 Aquascale digital bath tub.



Designed and tested in Sweden, the award winning original Bumprider stroller board and Bumprider + Sit stroller board are guaranteed to attach to any stroller frame regardless of tubing size or shape. No tools required.

Superior engineering distributes weight/stress evenly across the board and provides a smooth ride for children. Tested up to max weight of 30kg!


Compact and lightweight for use at home or when travelling, the Inovi Cocoon provides a safe and secure sleeping environment for your baby. Suitable from birth up to approx. 6 months old, this stand-alone crib/bassinet makes a stylish, contemporary alternative to a moses basket whilst also functioning as a travel crib.

It features a removable mesh canopy that protects your little one from mosquitos, wasps and other flying insects plus lightweight falling objects. It also acts as a deterrent to curious pets.

Transparent and breathable, the mesh panels encourage air circulation to the crib whilst allowing you to keep an eye on your baby. Suitable for overnight sleeping, the Cocoon has a cosy mattress with washable covers, providing your baby with maximum support and comfort.

It's four locking joints, safety catch and stabilising mattress base ensure it stands firmly on the ground.

The stylish Cocoon folds compact and complies with international aviation standards (IATA) so that you can carry it onto a plane as hand luggage or stow in overhead locker compartments.


At KidsEmbrace, safety is the absolute number one priority, and they take it very seriously. Each product starts with a strict internal design evaluation to assure it is a premium product. Once this is established the product goes through a regionally appropriate compliance testing program to assure it meets or exceeds all regulatory standards.

Only after this rigorous process is complete are they proud to put the KidsEmbrace brand on the product alongside the designs of key global brands partners, such as Warner Brothers, Disney, Marvel, Nickelodeon and more!



Designed by parents, for parents

Rooted in the Scandinavian values of quality of life, honesty and a love for nature's beauty, LÍLLÉbaby's mission is to empower families with comfortable, innovative products that inspire adventures and nurture the bond between parents and their children.

The COMPLETE™ is LÍLLÉbaby's flagship carrier, the heart of her mission. Its innovative features began a babywearing comfort revolution that created a global community.

From the beginning, LÍLLÉbaby have been the industry leader in comfort and adjustability, and continue to work toward making sure they have beautiful, ergonomic options for ALL bodies, circumstances, and growth stages. Your carrier is with you for the journey — it should make you feel AND look spectacular.

For LÍLLÉbaby, innovation is always on the horizon. They won't rest until every caretaker and parent has access to the best babywearing solutions and resources, allowing families everywhere to keep comfort, closeness, and independence in perfect balance.



Leading Australian bedding brand, Little Bamboo, supply a comprehensive range of bamboo baby textiles. Their sheets, blankets, towelling and muslin range is exceptionally soft- ideal for use next to baby's delicate skin.

The bamboo fibres used in the sheets and blankets ensure breathability and versatility; warm in winter and cool in summer. Bamboo has excellent wicking properties to draw moisture and keep baby drier, is naturally antibacterial and less susceptible to clinging odours. In addition, Bamboo is an excellent renewable resource requiring little water and no pesticides to grow making it an organic crop and kind to the planet!


Travel, Home, Play!

MyChild create simple, smart, affordable baby and toddler items for busy families.

Whether it's twin strollers, fun baby walkers or super safe car seats, MyChild's uncomplicated products are known for their thoughtful features, quality and practicality.



Okbaby has always guaranteed the highest standards in creativity, reliability and safety, especially for the delicate and demanding baby and infant sector. In its quest to develop new and innovative products, Okbaby has expanded its business by opening a state-of-the-art facility with 8,000 square metres of indoor space.

Okbaby products have already met the needs of thousands of families in Italy, all over Europe, and all over the world.

Okbaby's constant commitment to quality has been acknowledged for years. Its UNI EN ISO 9001:2008 certificationguarantees total transparency and precision from development and design to the placement of orders, shipping and customer service. Okbaby respects environmental, social and market ethics and has been awarded a number of European product certificates that guarantee the highest standards in every single product.



Oribel approach every product with a fresh perspective, ideating obsessively and designing passionately in their Singapore based studio. They learn from other parents too, distilling from extensive research what parents value in every products, they create solutions that make parenting days easier.

The ideas are great and the quality should be as well. From polymers to hardware, everything we put into Oribel's products comes from reputable, certified sources. We also make sure that the right manufacturing processes are in place to ensure consistency in every piece.

All Oribel products are independently certified to meet and exceed both the American and European child safety standards.

Original ideas and smart design to surprise and delight families.



The team at Weegoamigo Headquarters are focused on designing and creating products for babies that defy the mainstream. Function and quality and fun are key ingredients but never at the expense of aesthetics. Blankets and muslins are constant companions for your little ones in their first years, so why surround your child with bleak when you can surround them with chic?